Overview of Innovative Healthcare's COMPREHENSIVE VNG & Caloric Fall Assessment “Try & Buy” Program*


Unfortunately for many patients, Doctors are typically in reactive mode – simply addressing the complaint the patient presents to them.  They are missing almost all of the pathology that patients are keeping to themselves.


This is most prevalent when it comes to potentially life threatening dizziness and balance problems.


Most of the pain and suffering associated with balance problems (including premature death) can be avoided by doctors who take a pro-active approach and ask their patients if they have experienced any problems or concerns related to dizziness or balance before they receive a call from the emergency room.


What we are offering is preventative medicine at its finest and insurance companies (including Medicare) don’t mind paying for it.


There Is An Epidemic Going On...


In case you are not aware of it yet: There is an epidemic going on with older patients falling and injuring themselves. We know that many patients who come to your office will not be there for anything related to dizziness. So, we suggest your front office staff hand each patient over the age of 60 an impressive Magazine Reprint featuring you on the front and a 3-page interview with you inside. This reprint will educate and motivate the patient to want to know more about vestibular testing.


In addition to the reprint, the front desk person should also give each patient our Patient Balance and Dizziness Survey to fill out while they sit in your waiting room. This questionnaire has 15 simple yes-or-no questions, such as “Do you ever lose your balance or feel dizzy or unsteady? “, “Have you fallen in the last 12 months?”, “Are you sometimes afraid of falling?”


All of the questions asked on our proactive surveys are related to dizziness & potential balance-related problems and it only takes patients a couple of minutes to fill them out. We have found that given a Survey, at least 75% of patients over 60 will answer "yes" to one or more questions related to potential dizziness or balance problems.


Because of the significant increase in patients who “may” have balance problems and the subsequent increase in reimbursements from the insurance companies and Medicare, we suggest that those patients who give positive answers on the questionnaire should then be tested using our BASIC Fall Assessment System.


Our experience has been that 50-75% of those patients surveyed will fail the BASIC Fall Assessment Test, which would justify further testing on our COMPREHENSIVE VNG & Caloric Testing System. Typically, doctors who currently see 1-3 patients a week who complain of dizziness or balance-related problems will end up testing approximately 10-15 patients a week for the same issues if they become proactive.


With Medicare rewarding Accountable Care Organizations (ACO's) and bonuses being paid for providing better care for patients, it is now time to seriously consider adding fall assessment to the services you offer in your practice. It is not only good medicine, but it may soon be mandatory. This is one of the reasons why Medicare typically reimburses approximately $100 for each 4-minute BASIC test and $400-$500 for each 40-minute sets of more comprehensive tests, which can be done by a staff member...not the physician.


The real benefit from doing the above is identifying ALL the pathology in ALL your patients who may be at risk for falling and reducing the unnecessary pain and suffering (and even death) they may experience from fall-related injuries.


How the "TRY & BUY" Program Works

Our Goal is to help as many patients as possible eliminate the unneeded stress they experience from a “Fear of Falling” and reduce the pain and suffering so many elderly people experience because of unnecessary fall-related injuries. However, for whatever reason, some doctors (Practices) are fearful or uncertain about the effectiveness of the Balance+Plus Equipment, they don’t know if they have enough patients to justify the expense or they are concerned about reimbursements.


We feel confident that our Fall Assessment Systems are effective, affordable and will more than pay for themselves. Therefore, we are willing to offer a limited number of doctors a program which will allay their concerns about successful implementation of the BASIC Fall Assessment Program. It is called the “Try & Buy Program” and here is how it works:


Instead of the Practice paying cash for a comprehensive VNG Fall Assessment System or financing it with a conventional lease/purchase program, IH will purchase the VNG & Caloric Fall Assessment Equipment and allow the Practice to use it under the following criteria:

1. Per the Equipment License Agreement, you will be allowed to use the Equipment for up to 60 days to provide fall assessment testing and diagnosis. You will be able to bill Medicare and other insurance companies for this testing. Medicare typically reimburses approximately $400-$500 for these tests, which will be done by a staff member. After using the Equipment for 60 days and billing and collecting reimbursements from insurance companies and Medicare, as well as evaluating how your staff members perform, you will then have the option of either purchasing the Equipment or returning it to us.

2. Our $10,000 Patient Education & Doctor Referral Program, which has all the marketing tools necessary for you to use with existing patients, new patients and other healthcare professionals to introduce the BP Fall Assessment Program, will be provided to help ensure your success. Among other things, it includes 2,500 personalized 4-page Magazine Reprints, 5,000 customized 4-color Postcards and a customized web site (www.about-balance.com), which will be personalized for you and hosted by IH at no cost to you.

3. All you pay is a modest Installation, Setup and Training Fee, which covers the above, plus:

(a) shipping all of the VNG Fall Assessment Equipment to the Practice’s office;

(b) setting up all the Equipment in the office;

(c) a certified technician/trainer who will conduct on-site training for the doctor(s)

and/or their staff on the use of the Equipment and how to do the testing;

(d) training provided by a professional billing and coding specialist to help ensure prompt reimbursements;

(e) up to thirty interpretations over a 60-day period by a Board Certified Neurologist to make sure your staff

is doing the testing correctly; and

(f) unlimited telephone support from our staff.

4. Lastly, we also offer a 200% Income-Certain Conditional Money-Back Guarantee* that states: During the first 60 days, if you follow our directions and use our Patient Education & Referral Program and you don’t earn at least TWICE what you have paid us for the Installation, Setup and Training Fee — we will proportionally refund your money.


At the end of the “Try & Buy” period, the Practice can purchase the Equipment at the price and terms stated in the Equipment License Agreement, but the Practice understands that this Try & Buy Program does NOT ensure that the Practice will become IH’s Demo Site in its specific area. That program is offered on a first come, first served basis, and IH cannot guarantee that it will be available when the Practice has finished the Try & Buy 60-day period.


How We Help You To Help More Patients


Our Fall Assessment Programs have helped doctors who use our BASIC Fall Assessment Equipment earn $50,000-$100,000 per year and our COMPREHENSIVE Balance+Plus VNG and Caloric Equipment earn from $200,000 to $500,000 a year—and the real beauty of our fall assessment programs is that the physician doesn't have to do the testing!


We believe you will significantly increase the number of patients you help who are at greater risk of falling by being proactive and implementing our Patient Education & Doctor Referral Program.


Innovative Healthcare (IH) provides various levels of marketing and educational support to help ensure that doctors with balance and fall assessment equipment can be more successful than they are now. You will be able to share your fall assessment program with as many patients and referring doctors as possible. Here are some of the easy-to-use educational materials and promotional programs that we have developed for our Balance+Plus doctors:


(1) A Unique Fall Assessment Survey designed to determine if patients may be predisposed to falling or have already experienced falls;


(2) A Professional Consulting Company that will provide Comprehensive Staff Training, with marketing techniques for distributing surveys and magazine reprints to existing patients;


(3) 2,500 4-page Custom-Made "Magazine Reprints" featuring your photo on the cover of Innovative Healthcare magazine, featuring a personal, three-page interview;


(4) A Comprehensive 150-page Patient Education & Doctor Referral Training Manual that you or your staff can use as a reference tool - Complete with scripts, letters and insights into how to build a dominant image, this powerful report introduces you to concepts and programs guaranteed to distinguish you from your peers;


(5) 5,000 4-color Deluxe Preprinted Postcards to mail to patients, featuring your dynamic Magazine Reprint cover with your photo on the front and the back will extend an invitation for them to call your office for a copy of the Reprint, motivating your patients to understand this important service, they in turn will spread the word to their friends; and


(6) A Personalized Web Site that is “All About Balance”. This new web site will help you attract new patients who have balance and dizziness problems and may be looking for a solution. The main site is www.about-balance.com. However, once we customize it with your unique URL, it will look something like this: www.about-balance.com/about/WmRMarshall. When you give out your unique URL and people click on it, they will see the about-balance web site, but when they click on the “Contact the Doctor” in the navigation bar at the top right corner of every page...they will see YOUR information! We are very excited about this new addition, because there are many uses for it. One of the best would be to put it in a customized Google Adwords display ad.


These programs have helped doctors who use our Balance+Plus VNG and Fall Assessment Equipment earn additional income, usually ranging from $200,000 to $500,000 a year—and the real beauty of our fall assessment programs is that our doctors don’t even have to do any work!

We teach staff members how to educate patients, get more referrals, and actually perform the diagnostic testing.  This is all possible because of our simple-to-use computerized equipment and our proven Patient Education & Doctor Referral Program.


All you have to do is say YES … and we do all the rest!

Click Here to Contact Us for More Information

* Call to discuss the details of the IH’s Try & Buy Program and to request a copy of IH’s Equipment License Agreement.