Innovative Healthcare’ COMPLETE, TURN-KEY
“We do it all for you.”
BALANCE+PLUS FALL ASSESSMENT PROGRAM PROPOSAL
We know you don’t have a lot of time to invest in learning something new, training your staff or seeing more patients. We also realize that costs are going up and reimbursements are dwindling. In addition, we understand that insurance companies and Medicare have reduced what ancillary services you can provide to make up for their cuts in payments.
Lastly, we are sensitive to your concerns and fears about the future…the future of healthcare in general, the future regarding being able to afford to stay in practice and the future regarding your being able to continue doing what you love….helping your patients.
Because of all of the above, we not only provide you with cutting-edge, state-of-the-art medical equipment, but we provide you with much, much more.
Innovative Healthcare will provide you and your staff with all of the training and equipment necessary to produce a comprehensive, “turn-key” balance and fall assessment center in your existing office, which will allow you to help provide better care for your patients and reap greater professional and monetary rewards too.
WHAT YOU GET FROM US
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Balance+Plus Videonystagmography (VNG) System Balance+Plus offers cutting edge technology that is now available as a portable system using the latest laptops. Our system offers complete real-time eye movement analysis technology that meets the demands and standards for VNG testing. While comfortable for the patient and easy to use for the clinicians, our VNG System enhances the effectiveness of a diagnosis. |
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Balance+Plus BASIC Fall Assessment System |
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Balance+Plus Caloric Airrigator II The BP Caloric Airrigator II is used for "dry" thermal examination of the vestibular organ by means of air. Special features are an extremely precise temperature control and an exact dosage of the air flow - with unchanged stimulation period, a constant level of the transmitted thermal energy is guaranteed. Thus, high reproductivity is achieved. |
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Billing & Coding for the Balance+Plus Program It is important to use the proper CPT and ICD-9 codes. The following CPT/HCPCS codes we have included will be subjected to "procedure to diagnosis" editing. The lists include only those diagnoses for which the identified CPT/HCPCS procedures are covered. If a covered diagnosis is not on the claim the edit will automatically deny the services as not medically necessary. |
WHAT WE DO FOR YOU
The following is a list of some of the extensive services we provide that makes owning a Balance-Plus Fall Assessment Program simple, easy and very profitable:
1) In-office (on-site) Consulting, which consists of:
IH Training Programs Will Teach You and/or Your Staff How To:
We Will Help Train Your Billing Staff
We Will Also Help Train Your Front Office and Back Office Staff
Professional Assistance with Interpretations and Analysis of Reports
2) On-going Consulting and Follow-up Support consists of:
3) On-Site and Off-Site Staff Training on the diagnosis and treatment of fall-related conditions through the use of our Balance+Plus Fall Assessments Systems, which includes:
Every System Is Custom Configured, But A Basic System Will Have The Following:
Balance+Plus Fall Assessment System Features and Benefits:
Industry Leading Features for the Balance+Plus VNG System:
4) On-Site and Off-Site Staff Training on the proper use of forms necessary to implement this system, including the following:
5) Role Playing for Doctor and Staff on:
6) With regards to staffing:
HOW WE HELP YOU SUCCEED
We will also advise and provide you with strategies and programs that will enhance the income of your general medical practice and help ensure your success with the Balance+Plus Fall Assessment Programs.
Innovative Healthcare (IH) provides various levels of marketing and educational support to help ensure that doctors with balance and fall assessment equipment can be more successful than they are now. You will be able to share your fall assessment program with as many patients and referring doctors as possible. Listed below are some of the easy-to-use educational materials and promotional programs that we have developed for our Balance+Plus doctors and which are now available to you.
Innovative Healthcare’ “Patient Education and Doctor Referral Program” includes:
Total Value of our Comprehensive Installation and Training, including our unique Patient Education & Doctor Referral Program: $15,000
Our goal is to devise a system designed to work around your existing practice and provide you with an ancillary income that is passive by nature without you having to take a lot of your time to analyze it, organize it or implement it!
HOW THE FALL ASSESSMENT PROGRAM WORKS
Unfortunately for many patients, Doctors are typically in reactive mode – simply addressing the complaint the patient presents to them – so they are missing almost all of this pathology that patients are keeping to themselves.
Most of these incidents can be avoided by doctors taking a pro-active approach and asking the patients if they have experienced any problems or concerns related to dizziness or balance. This is preventative medicine at its finest and insurance companies (including Medicare) don’t mind paying for it.
We submit that many patients who come to your office will not be there for anything related to dizziness. So, we suggest your front office staff hand each patient over the age of 60 an impressive Magazine Reprint featuring you on the front and a 3-page interview with you inside. This reprint will educate and motivate the patient to want to know more about testing.
In addition to the reprint, the front desk person should also give each patient our Patient Balance and Dizziness Survey to fill out while they sit in your waiting room. This questionnaire has 15 simple yes-or-no questions, such as “Have you ever felt dizzy in the last year?”, “Have you ever fallen?”, “Are you sometimes afraid of falling?”
All of the questions asked on our proactive Surveys are related to dizziness and it takes them just a couple of minutes to fill it out. Most people will be there for some reason other than dizziness, but in your type of practice, we’ve found almost 100% of patients over 60 would answer “yes” to one or more questions related to dizziness.
Because of the significant increase in patients who “may” have balance problems and the subsequent increase in reimbursements from the insurance companies and Medicare, we suggest that those patients who give positive answers on the questionnaire should then be tested on the Balance+Plus Fall Assessment System (balance platform) using CPT code 97750 or 92548 for reimbursements.
Our experience has been that 50-75% of those patients will fail the Fall Assessment Test, which would justify further testing on your VNG & Caloric Testing System. (CPT codes 92541, 92542, 92543, 92545, 92546).
The real benefit from doing the above is identifying ALL the pathology in ALL your patients who may be at risk for falling. We have found that doctors who use our education and referral programs (like the one attached to the end of this letter) typically DOUBLE, TRIPLE or even QUADRUPLE their current fall assessment income.
HOW YOU MAKE MONEY
The projections on the last two pages of this Proposal are generic projections based on an existing office seeing approximately 50 patients per week who are over the age of 60. A more detailed projection, based upon the actual patient visits and new patients per month that your office is seeing, is available at your request. If you have not already completed a personalized Income Projection, please contact us for more details.
There are 4 potential sources of income from this program:
Balance+Plus VNG Testing (VNG System): Testing will typically take between 30 and 45 minutes and the tech will be able to perform 6-7 studies per day. Again, this can be done by any staff member who has been trained by our certified trainer. It does not have to be performed by the doctor, which frees up the doctor to continue helping his or her other patients.
Balance+Plus Fall Prevention Training (optional) (FAST): Since Training is driven based on the results of the above testing, there are always fewer patients in the training phase than in the testing phase. Typically about 50% of these patients tested will qualify for training. Each patient will go through between 5 and 10 one hour sessions spread over 2-3 weeks. A single training tech can treat or train 8 individual patients per day. Since an individual patient may come in 2 times per week (3 times per week at most), you would have 2 groups of 8 patients in the cycle at any given time. It is our understanding that in order to get reimbursed by Medicare for these treatments, using physical therapy CPT Codes, the physician must have a physical therapist on staff.
Honorarium for Being a Balance+Plus Demo Site: A Balance+Plus Demo Doctor is a physician who has purchased the Balance+Plus Fall Assessment and VNG Systems, has been through the complete training process, and has demonstrated proficiency in the use of the equipment. He or she (or a trained staff member) should be able to demonstrate the equipment, answer technical and clinical questions, and have a strong level of certainty when it comes to the results possible using the Balance+Plus equipment and testing procedures. For providing demos to doctors we refer to you who are interested in purchasing our equipment, we will pay you $2,500.
* We have only addressed (1) & (2) above in this proposal.
HOW TO MAKE A DECISION
In order to help you make a more intelligent decision, we strongly suggest that you allow us to go through the following systematic 5-Step Process with you:
Step 1: We need to find out what you are currently doing in your practice to see if you would qualify for our Fall Assessment Demo Site Program. If you have not already completed a VNG Demo Doctor Questionnaire, we need answers to the following:
Step 2: Once we have the above information, we will create a personalized “Income Projection” and send it to you for your review. We will also schedule a phone consultation which should take 15-30 minutes to discuss your projection and answer any questions you may have. We may have already completed this step. If not, during this call, we will:
Step 3: Once you agree that providing VNG (Fall Assessment) testing is financially beneficial, we will schedule an appointment with you and Richard Gant (our CEO) to discuss the details of the program and how the equipment works.
Step 4: If you want to learn how to DOUBLE, TRIPLE or even QUADRUPLE your Fall Assessment income and help many more patients in the process, we will also schedule an appointment with you and Richard Gant (our marketing expert), who will teach you how to promote your new services and share with you some of our proprietary low- to no-cost patient education and doctor referral concepts and materials.
Step 5: Once you have validated that (1) this program makes sense financially and (2) we have convinced you that your patients can benefit from this new service, we will then discuss how you can get started and the advantages of being one of our national Fall Assessment Demo Sites. Below are some of the benefits you will receive as one of our Demo Sites.
- We will give you one of our BASIC Fall Assessment Systems (the balance platform) — FREE;
- We will also provide you with our $10,000 Patient Education & Doctor Referral Program listed above (which includes 2,500 Magazine Reprints) — at no cost to you; and
- We will pay you a $2,500 honorarium for each successful demonstration one of your staff members performs with doctors we send to you.
Innovative Healthcare is on a mission to help Doctors find new and cutting edge equipment and cost-conscious treatments to offer existing patients and to attract new ones. This will enable a medical practice (your practice) to expand into new areas.
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To give you an idea of what this could mean for a small practice, here is an actual projection for a doctor in Dallas, Texas who was only seeing about 50 patients a week over the age of 60.
Medicare reimbursement in his area for 30-45 minutes of his or his staff's time is around $377.64 (This number came from the 2014 Centers for Medicare & Medicaid Services (CMS) Website for the "Dallas, TX" area). Commercial insurance could pay as much as $600-$1,000…or more.
If you survey the 50 patients you are seeing each week who are over 60, you will probably find that about 50% of them will give answers to the fall-related questions that would cause any responsible physician to want to investigate further.
If 50% of your patients need objective testing to determine their potential for falling and injuring themselves, that means approximately 25 of your patients each week will need to be tested using our BASIC Fall Assessment System.
Usually, more than 75% of the patients who test positive on the balance platform need further diagnostic testing. However, if only 50% (instead of 75%) of your patients need further evaluation and testing, that means approximately 12.5 patients per week should have a Comprehensive Evaluation done and then (if appropriate) be tested using the VNG and Caloric Systems.
Based on collecting $137,579.00 for the BASIC Fall Assessment testing (the balance platform) and $245,466.00 for the COMPREHENSIVE diagnostic testing with the VNG and Caloric ($377.64 per patient from Medicare), you would earn approximately $383,045.00 per year.
[SAMPLE PROJECTION FOR DOCTOR IS DALLAS, TEXAS IS BELOW]
Note: CPT Coding paradigms, ICD9 Diagnostic codes, Sample EOBs and proforma information can be provided upon request and will be formatted to fit your particular situation..
* This Business Proposal may contain forward-looking statements and financial results such as revenues, expenses, income, capital expenditures, operating margins, financial position, expected results of operations and other financial items. Forward-looking statements are not guarantees of future performance, uncertainties and assumptions ("Risk Factors") that make the timing, extent, likelihood and degree of occurrence of these matters difficult to predict. In addition, words such as "believes," "estimates," "expects," "intends," "should," "could," "will," variations of such words and similar expressions are intended to identify forward-looking statements. There are a number of factors, many of which are beyond the Company's control, which could cause actual results and outcomes to differ materially from those described in the forward-looking statements. Although the information provided in this report is certainly not atypical, how you choose to operate your business will have the most significant impact on the overall outcome. Furthermore, the Company expressly disclaims any obligation to update, amend or clarify forward-looking statements.